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Dreaming Too Big About Your Ideal Client is Killing Your Website Copy
When it comes to defining your ideal client, most people think bigger is better!!! But spoiler alert: that’s a one-way ticket to the most boring, forgettable copy imaginable (seriously, just kiss your actual ideal clients goodbye when you’ve got bland website copy!) 🙃
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Your Podcast Transcripts Are Giving “2am Text to Your Crush” Energy
Ever looked at your raw podcast transcript the morning after recording? That moment when you realize your brilliant insights read like you were texting your crush at 2am - all keyboard smashing and stream of consciousness? Yeah, we need to have a conversation about that.
