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Dreaming Too Big About Your Ideal Client is Killing Your Website Copy

When it comes to defining your ideal client, most people think bigger is better!!! But spoiler alert: that’s a one-way ticket to the most boring, forgettable copy imaginable (seriously, just kiss your actual ideal clients goodbye when you’ve got bland website copy!) 🙃

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Is a Walking Pad Worth It?
Erin Kuester Erin Kuester

Is a Walking Pad Worth It?

Listen up friends—I’ve got some numbers that blew my mind, and I can’t wait to share them with you! Last month (February) I walked 97.7 miles. Not while running errands or hiking trails—but as part of my intentional creative routine as a copywriter with my walking pad.

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