top picks
Dreaming Too Big About Your Ideal Client is Killing Your Website Copy
When it comes to defining your ideal client, most people think bigger is better!!! But spoiler alert: that’s a one-way ticket to the most boring, forgettable copy imaginable (seriously, just kiss your actual ideal clients goodbye when you’ve got bland website copy!) 🙃
Featured posts

Is a Walking Pad Worth It?
Listen up friends—I’ve got some numbers that blew my mind, and I can’t wait to share them with you! Last month (February) I walked 97.7 miles. Not while running errands or hiking trails—but as part of my intentional creative routine as a copywriter with my walking pad.

Your Podcast Transcripts Are Giving “2am Text to Your Crush” Energy
Ever looked at your raw podcast transcript the morning after recording? That moment when you realize your brilliant insights read like you were texting your crush at 2am - all keyboard smashing and stream of consciousness? Yeah, we need to have a conversation about that.


H1 Headlines: A Guide to Writing Headers That Convert Like a Boss (+ Checklist)
Your website’s H1 headline is the digital equivalent of your first impression at the office networking mixer. And just like having way too many drinks with your coworkers and getting waaay too nosy in everyone’s business, a weak H1 can tank your chances before you even get started 😬

The ADHD Guide to Writing Your Website Copy Without Wanting to Cry
To be honest, writing your own copy can SUCK…like pulling teeth from a dragon while the world’s on fire in the background kind of crappy. If you’ve ever sat down to write your website and ended up staring at a blank page, scrolling Instagram, or rage-quitting altogether, just know that you’re not alone!

Dreaming Too Big About Your Ideal Client is Killing Your Website Copy
When it comes to defining your ideal client, most people think bigger is better!!! But spoiler alert: that’s a one-way ticket to the most boring, forgettable copy imaginable (seriously, just kiss your actual ideal clients goodbye when you’ve got bland website copy!)